Here's The Hard Truth About Magazine Publishing As Told by The #1 Expert on Magazine Self-Publishing, Jen DeVore Richter

The information on this page is vital to your success. Please read it ALL prior to our call.

First, there’s no money in selling the physical copies of the magazine. There is only money in the distribution list, selling advertising to other businesses to promote their products or services, or in marketing your existing business as the foremost authority.
 
The so-called “industry norm” of making money selling the publication on retail shelves is over… No, no, no! It’s ALL about monetizing the list and authority marketing.
 
If you are considering selling the actual magazine in stores as your business model, you will be sorely disappointed by very little ROI. Instead you should give it away for free on your website in exchange for reader contact information and monetize it on the backend. I call this a “magazine funnel.”

Introducing Magazine Self-Publishing Expert
Jen DeVore Richter, M.A.

Russell Brunson CEO of ClickFunnels presents Jen DeVore Richter with a Top 10 Marketer of the Year spot and The Brass Balls Award on May 4, 2024 at the Magnetic Marketing SuperConference with Dan Kennedy.
Russell Brunson CEO of ClickFunnels presents Jen DeVore Richter with a Top 10 Marketer of the Year spot and The Brass Balls Award on May 4, 2024 at the Magnetic Marketing SuperConference with Dan Kennedy.

There are many powerful and profitable reasons to publish a magazine, but selling the digital or print publication itself is NOT one of them. That “industry norm” held over from the 1990s is over.

 
What’s working now is to leverage the magazine as a tool to:
 
• Build Instant Authority 
• Generate New Leads Online 
• Stay Top of Mind with VIPs & Referral Partners 
• Send as a Newsletter to Your Network 
• Land Lucrative Advertiser or Sponsor Deals 
• Spotlight Client Success Stories
• Give Out at Meetings to Impress People 
• Send to Prospects to Close More Deals 
• Sell More to Existing Clients
 
If you are a serious entrepreneur ready to add another authority marketing strategy to your arsenal, then our call together will be well worth your time.
 
The purpose of the call is to:
 
1. Find out more about you & where you’re at with your magazine. (Your challenges, goals, etc.)
2. Help you get personalized publishing direction that sets you up for success from the start.
3. Get recommendations about the next best next steps for you to take on your magazine self publishing journey.
4. Explore how we can work together.

Our ideal client is an entrepreneur who:

• has their own herd, social media following, community, or list of prospects and clients

• understands the power of leveraging authority marketing and a personal brand
• is an implementor of information-first, direct response marketing and/or sales funnels
• has the resources to invest in world-class marketing
• believes that what they do changes lives 
• embraces an abundant mindset vs a scarcity mindset
• is ready to take action
 
I look forward to our call!
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